Web Design & Creative Direction

The Assignment:  To develop on-brand creative for the entire winter season, including the all-important Thanksgiving through pre-Valentine’s Day shopping period.

The Work: We collaborated with the in-house creative, marketing and merchandising teams at 1800Flowers to develop different looks were tailored to different gifting sentiments and product lines. Our creative work spanned the web site home page; a dedicated holiday store-within-a store; email; and online affiliate and display ads.