Our Design Principles
  • 1. Don’t make users think
  • 2. Don’t squander users’ patience
  • 3. Manage users’ attention and focus
  • 4. Use effective writing
  • 5. Strive for simplicity
  • 6. Don’t be afraid of the white space
  • 7. Establish visual conventions
  • 8. Test early, test often
Thanks for the inspiration, Whitney Hess!

Mike Kelly

Mike loves making things and making things work better. He is a designer, entrepreneur and digital delivery expert. Clients include American Express Publishing, Capitol Records, The Council of Fashion Designers of America (CFDA), Columbia University, Condé Nast, Hearst Corporation, A Diamond is Forever, Microsoft, NYC & Co, Pitney Bowes, Reuters, Sferra Linens, Time Inc., The Travel Channel, and 1800Flowers.

Previously, Mike served as the Creative Director for Hudson Union, an interactive design studio catering to media clients, and was the Director of Experience Design at ZEFER, a UX-focused web consulting company. He worked with the Advanced Reading Technologies Group at Microsoft helping devise interactive advertising prototypes for tablet-based periodicals.

Outside of his current studio work, Mike is leading product development for Sentometer, a big data visualization startup. Mike co-founded Undergroundfilm, a broadband film syndication company, and served as General Manager of Pop.com, a joint venture of DreamWorks SKG, Imagine Entertainment and Vulcan Ventures. He is on the faculty of the Columbia Publishing Course, holds a BFA from Tulane University and graduated from Boston Latin.