Dillard’s

In-store Trends Video & Ad Units

The Project: As part of the national retail store’s re-positioning as a fashion-forward brand, we¬†were hired to make a high-energy behind-the-scenes video of the photo shoot for its print advertising. The stakeholders liked what we shot and then asked us to also cut a series of online video ad units, and a trends video to be used in stores across the country.