The Challenge: The eponymous woman’s magazine website needed a head-to-toe makeover in order to improve the user experience, increase page views and time spent on site, and generate buzz. The rub? It also had to synthesize the latest design direction from the magazine and the iPad app, and reinterpret it for the web.
The Project: Incorporating lean UX, clean design fundamentals, and compelling accent visuals, we led the creative and technical teams in a ground-up redesign of all the Elle.com blogs, special home page features, and core web site. The re-imagining of the brand’s most visible online platforms proved to be a boon for both the company and site visitors.