UX Overhaul, Web Site Design

The Challenge: Leading Spa & Lifestyle deals website needed to increase conversion rates/bookings from home page screen. Search results did not reflect complete offerings, making the “shopping cart” experience too limited and confusing. End goal: More sales.

The Solution: Redesigned home page and key screens using smart UX to improve customer interactions resulting in a significant increase in the number of transactions. Incorporated faceted search for an accurate search and shop experience. Our 360-degree approach also included design and implementation of print and interactive advertising. The net net: Increased engagement, happy customers, and more revenue.