The Engagement: In a radical wholesale move from analog to digital, we were hired to conceive, design and implement the UK-based travel concierge and bespoke guide publisher’s iPad app, blog and web site. All of the new platforms needed to express the client’s singular hands-on approach to business. In other words, they needed to be special and feel unique.
The Deliverables: By combining rich, dramatic photography with a clean, intuitive interface, the app, web site, and blog successfully conveyed a feeling of immersive luxury.
Additionally, we designed and implemented unified content management across channels, managing the client’s transition from a sporadic book-like publishing schedule to daily output. This change helped catapult the travel company into the digital era, and gain a competitive advantage.
