Seventeen Magazine

Interactive Video Holiday Card

The Assignment: To transform an existing Seventeen video into a fun, interactive holiday card. It needed to be super-festive as well as befitting of a mega-teen brand—something that a 17-year-old girl and advertisers would love.

The Product: After a joint brainstorming workshop, we came up with a snow globe concept to be adapted to existing assets. We designed the globe “container” and re-edited the video so it would fit inside; added interactive “shaking” action (with snow); and ultimately managed the email blast itself.