The Project: Worked with NYC & Company (the marketing wing of the City of New York) and Sony Pictures to create a web site that united all the city’s and the studio’s efforts in the weeklong lead-up to the blockbuster movie’s Gotham premier. Map overlays featured real-life New York City film locations used in the comic series; retail partners participating in the event and special offers; and locations of star appearances and other pop-up events with Toby McGuire and other key cast members. Additional features included behind-the-scenes footage, movie trailer, gallery of exclusive photos, and more. The final product succeeded in building superhero-sized excitement for the movie event.
