The Assignment:
To create eye catching “beyond the banner” space for advertisers… to bridge the gap between performance-oriented online display units and brand-oriented magazine ad pages.
The Solution: We designed a fun, colorful site, with every bell and whistle known to Man, that was easy to update (with an XML-based Flash CMS) and 100% search engine accessible.
Created a 3d-browsable/spinnable globe and mapped all the magazine’s monthly special sections onto it (with real latitude and longitude!).
Devised individualized swank multimedia interfaces for endemic and non-endemic advertisers. Also covered parties, special events, photo galleries, monthly contests.
The Solution: We designed a fun, colorful site, with every bell and whistle known to Man, that was easy to update (with an XML-based Flash CMS) and 100% search engine accessible.
Created a 3d-browsable/spinnable globe and mapped all the magazine’s monthly special sections onto it (with real latitude and longitude!).
Devised individualized swank multimedia interfaces for endemic and non-endemic advertisers. Also covered parties, special events, photo galleries, monthly contests.
